What Is A Pr List For Makeup

Susan is an net marketing professional who regularly writes on Medium and is the author of two SEO books on Amazon.

Learn how to get beauty PR packages with this in-depth guide! — Learn how to become beauty PR packages with this in-depth guide!

Are Y'all a Beauty Blogger?

If you have a dazzler weblog or Instagram page and an agile number of followers who regularly similar your posts or share them online, and then you're definitely going to accept a chance of getting free products from companies to review. Companies love to send costless makeup to bloggers or Instagrammers, because their followers are actively purchasing any products that influencers advertise on their blog.

In this guide, you're going to acquire:

What beauty companies await for in a weblog.
How to create compelling reviews that'll impress beauty companies.
How to best contact a dazzler company for PR packages.
What to do to maintain a relationship with the company.

So by the cease of this guide, yous're going to accept a great understanding of how to get gratuitous samples and products from dazzler companies, as well as the follow-up procedure and the give thanks-you lot email y'all should transport later on in order to develop a working human relationship with the visitor.

Companies love to develop working relationships with influencers, considering if your posts aid them sell more than products, and then it's a win-win for everyone. I'1000 also going to provide a variety of actress tips to help you get alee and stand out from other bloggers.

You set up to begin? I know I am!

The Meaning of PR Packaging

A make'south public relations (PR) packages are curated assortments of products sent to content creators without a contract or monetary incentive. The recipient makes a post to their social media audience while using the product, thus increasing brand's awareness as a result of the organic engagement.

Make sure to always publish consistently, if you can! — Make sure to always publish consistently, if you tin can!

i. Evaluate Your Blog/Instagram Page

Earlier you contact any companies, you lot need to make sure that your blog or Instagram page has a strong online presence and an active number of followers, likewise as high quality content.

If your blog lacks in content, companies mightn't be satisfied with the quality of the reviews you provide, or information technology shows that you lot don't accept an active post-obit on your weblog as of yet, and that your weblog is nevertheless developing and in its beginning stage.

Here are some things to make sure:

Does Your Weblog Have at Least Thirty Web log Posts?

The more content your blog has, the more people will eventually subscribe to your web log; that'due south only the laws of the web coming into play right there. Companies volition want a link to your blog, and you lot tin be sure they'll be actively checking to come across if you mail service regularly.

Some people wonder how oft they should postal service, and my greatest advice is that yous should mail at least in one case every iii weeks if your review is a "roundup" style piece (where yous review more than iii makeup items, for example) and at least one time every two weeks if your posts are shorter in length.

At present of class, you should tailor your publishing schedule to your own life and 24-hour interval-to-twenty-four hour period living. Of course, if you find niggling time to write during the week, then tailor your publishing schedule according to that, and so yous can publish i blog post a calendar month if you similar.

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2. Make Sure Your Reviews Are Engaging

If your makeup reviews are engaging, contain enough of photos, earlier and later photos, fifty-fifty videos or Instagram clips, then that shows y'all're producing relevant, high-quality content and that you lot're showcasing the companies' products in the best mode possible.

Add together Enough of Close-Up Shots

You lot can stand out by adding captions to your products' photos, polls in your blog posts, and a variety of other multimedia content.

You can highlight your thoughts with a text overlay on an image or graphic. — You tin highlight your thoughts with a text overlay on an image or graphic.

Brand Sure to Highlight Central Quotes

Highlight key parts of your review and make those stand up out as well in the form of weblog-quotes, etc., These provide the TL;DR (or the brusk summary) of what you thought of the makeup or cosmetics in full general.

You can also highlight your thoughts in the grade of blog graphics.

A tool I particularly like is Canva. It helps you blueprint blog graphics, social media graphics, and more, all with a few elementary clicks. All the weblog graphics I create for my manufactures are fabricated using Canva, and they assistance add visual stimuli to my web log posts, and I can also create cute annotated diagrams and more. Add together a few of these graphics to your blog posts, and companies will definitely know y'all're an influencer to attain out to!

A bold title graphic makes your blog look stunning. — A bold title graphic makes your web log look stunning.

Create Title Graphics

A championship graphic or thumbnail graphic is the photo you see on social media earlier you click on the link to the beauty review; if you lot're blogging on WordPress, this is equivalent to the "Featured Prototype" you include in your weblog posts.

Yous can make your blog look stunning with reviews that includes some of these title graphics. You'll see an example to a higher place, which was made with Canva, a free tool online graphic tool.

This is an example of a great close-up shot after using eye makeup.

Photo by Haley Rivera on Unsplash

3. Add together Lite Filters to Your Images

While you should exist equally honest every bit possible with your photography (and not overly saturate your images, for case), you can still add together some gentle filter effects to your images in case your smartphone's photography quality isn't depicting the makeup in the way that you want.

In that location are plenty of online tools out there to add together filter effects, including Flashback, a retro image filtering tool (great if you lot want to prove vintage, glamourous pics of you lot with the company's makeup on).

Next, it'south time to contact the company. Yous need to send them an email detailing:

What Your Web log Is All About

Provide them with a general overview on what your blog is almost and the kind of posts you create or makeup y'all like to write about. Do you lot provide makeup tutorials? Video reviews? Text reviews? If you're blog posts are very in-depth and contain a lot of imagery, let them know about that. Sell your web log to them, so that they know that y'all're an influencer to piece of work with.

Likewise, give them some general statistics on how many readers your weblog has or how many followers your Instagram page has. Once they get a general idea, they can evaluate whether your blog will be one to piece of work with in the future.

Provide some links to your best reviews, too, so that they tin chop-chop encounter what your blogging skill and reviewing skill is like. To compile some of your latest social media content and blog posts, you can apply tools such equally Carrd or Linktree, which allow you to setup a quick online page which links to your web log, Instagram and other online profiles yous have. There are several alternatives, and I've written an article on some alternatives to Linktree. By creating a quick i-page website, y'all're establishing an online presence across social media and makeup companies dear to run across that!

How Often Y'all Publish

Let them know that you publish consistently, and how long you lot've been writing for, so that they know y'all're a competitive and dedicated blogger.

Any Personal Feel You Have With Their Products

If you're a neat fan of their products, and so you should let them know near that! I wrote a whole commodity detailing exactly how to write to companies for gratis products in substitution for some positive, true words nigh their products, and you can do the same here, only you're giving them a flavour of what your reviewing skill is similar.

If yous've never used whatsoever of their products before, then I wouldn't recommend you follow this part, since you lot need to stay truthful to your words. Nonetheless, if you heard about them from a friend and are curious to endeavour their products and potentially review them, then you can mention that here.

What Products Y'all'd Like to Review

This is the fun function of the e-mail or letter of the alphabet! Here, y'all get to detail exactly what you'd like to review. Now this completely depends on the visitor, but some companies only want to transport out the products that they would like to get reviewed, then they mightn't send the exact product y'all'd like to review. Try and go on your electronic mail open-ended, so that if they don't want to send that lipstick or that eyeshadow, that they can send you lot whatever they would like reviewed, and that you'd dear to review it, etc.,

Here, it would be a good place to mention what your turn-around times are like. If you lot're going to write the review within two weeks of receiving the product, that would exist a fantastic bonus, since information technology shows dedication.

A Link to Your Weblog/Instagram Folio/Linktree

Somewhere in the email, you need to place a clear link to your web log or Instagram page. Preferably, introduce information technology at the offset somewhere by hyperlinking your blog's name as you introduce information technology in the beginning, and so y'all tin add together a link to your web log or Instagram page at the footer of your e-mail, just afterwards your salutation and sign off. This is usually the showtime place company representatives get to await for a link to your blog. If you accept a Linktree (or online website/i-page site) account, make sure to include that also, as information technology'll assistance give makeup companies a meliorate feel for your latest weblog posts and social media content.

v. Follow Up With a Thank-You Email

One time you are sent makeup, and take reviewed it, information technology's absolutely crucial that y'all send a link of your review or Instagram mail service to the company and make certain to thank them for sending you products to review besides. By contacting them once more, you're helping to establish a working relationship with this visitor and they may transport yous products in the future besides!

They'll be able to read your review, even annotate on it, or say thanks, and of course, this means you'll develop a working human relationship with the visitor. In the future, they might think of you and send you more products to review. Of course, if they're specially impressed by your review, they could potentially add yous to their influencers listing, so that whenever they create new products, they might enquire you to review them.

Exist courteous and thankful in your email, make the link to your review clear and make sure it'southward easily found, and you'll be well on your manner to developing a working human relationship with the company.

Top Tips


Imagery	Reviewing	Social Media
Provide excellent photos of makeup and the cosmetics y'all review, including closeups, and any before/after photos	What were the pros and cons of the product?	Make sure to share the post to all your social media channels.
Try including 5+ images per review	Exist as detailed equally you tin.	Try posting some Instagram stories for added fizz.
Make neat graphics with Canva	Add together equally much clarification as you can most the product, such as what it's fabricated of, how information technology impacted yous, and whether you lot'd comprise information technology into your makeup schedule.	Create social media graphics with Canva to promote your review to your followers.

Thanks for Reading!

If you have whatsoever questions, make certain to contact me by emailing me (you'll run into my email above) or comment downwards beneath. Cheers for reading!

Community Poll

This content is accurate and truthful to the best of the author's noesis and is not meant to substitute for formal and individualized communication from a qualified professional.

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Source: https://bellatory.com/fashion-industry/How-To-Get-PR-Packages-For-Your-Beauty-Blog-The-Ultimate-Guide

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